Author

Michael Gerharz

Portrait Dr. Michael Gerharz

Dr Michael Gerharz is Co-Founder of the creative duo aprilkind, the idea factory behind the successful “Schlafmützen” and “Der Grolltroll” franchises. He is the author of the book “Der Aha-Effekt” (“The ‘Aha’ Effect”) and advises business from all sectors about how to align their communication with the needs of their customers.