Specials by Spielwarenmesse

Here, national and international exhibitors present their most important new products in addition to their own trade fair presentation. In a total of 7 different theme worlds, the highlights are presented in an eye-catching way.

Discover trends


The Spielwarenmesse TrendCommittee looks every year for the latest trends in the toy market. Composed of international experts, trend scouts, market researchers and journalists with years of experience, the team has identified the ToyTrends for Spielwarenmesse 2023: Discover!, Brands for Fans and MetaToys.

To the ToyTrends 2023

Trade fair innovations


It is not for nothing that the New Product Gallery is regarded as THE visitor magnet at the Spielwarenmesse, because it is the first place to go in search of the most promising new products. 

Visit this special by Spielwarenmesse eG in Hall 3A and let the future sales drivers inspire your assortment planning. On 350m² you will find the most exciting innovations presented in showcases in an eye-catching way. 

Gold for toys 


The internationally recognized ToyAward is presented annually to the best new products in a total of six categories: Baby & Infant, PreSchool, SchoolKids, Teenager & Adults, Startup and Sustainability. The selection is made by an international jury of experts, who base their decisions on fun to play with, originality, and potential for success in the retail market. Be inspired by the innovative products of the winners and nominees in Hall 3A. 

Focus on sustainability


Be inspired at this new area around the topic of sustainability and discover products from the categories "Made by Nature", "Inspired by Nature", "Recycle & Create" and "Discover Sustainability".  You will find all the innovative new products on this increasingly important aspect of the toy industry in Hall 2.

Activity area for electronic toys


This Specials by Spielwarenmesse is a coveted and highly frequented component of the world's leading trade fair. Discover a wide range of technological innovations in the four different categories: Robot Toys, RC Toys, Virtual Play and Electronic Learning.  Embedded in the attractive Electronic Toys product group, you will find the interactive action area in Hall 4A. 

Meet new talents


Are you looking for the most exciting newcomers and the big players of tomorrow? National and international startups will be presenting their new, innovative product ideas on over 350m² in Hall 3A.

Meeting point for stationery retailers


At the Insights-X Area in Hall 4, exhibitors will present the latest trends from the paper, office supplies and stationery sector. Discover product innovations from the following categories at Insights-X, the Nuremberg Trade Fair for Paper, Office and Stationery Products: Writing Instruments and Accessories, Paper and Filing, Artistic and Creative, Desk and Office, Bags and Accessories, Stationery and Gifts.