TRENDSETTING PRODUCT GROUP

Electronic Toys

Electronic Toys

Technology and digitisation have evolved from being a mere trend to a firm feature in the toy sector. In the Electronic Toys product group, manufacturers show how technological innovations are now enabling new and exciting gaming experiences. Smart toys, kits for programmable robots, games in virtual worlds, electronic learning toys and remote-controlled multicopters and RC vehicles all rely on modern technology and encourage children and adults alike to engage playfully with all the digital possibilities on offer.

The product group at a glance

  • Electronics-based games and educative toys for children and adults, all within one hall
  • Robotics, digitally controlled and programmable toys
  • Current trends and innovations in the RC segment
MB Group, Mohamed Barkat, General Manager

It’s very important because here it is a point where we meet people and we discover also new products and see the technology – the new technology – in the toy world.

MB Group, Mohamed Barkat, General Manager
Robotis Co. Ltd./Robotis Inc, Paul Mark, Sales/Marketing Manager

The Spielwarenmesse is following a trend in the market by introducing the product group. Our products are optimally placed among electronic toys. The Tech2Play activity area itself is the perfect platform for our products and we were able to make numerous contacts through it. The visitors were fascinated by the robots and the like.”

Robotis Co. Ltd./Robotis Inc, Paul Mark, Sales/Marketing Manager