Games publishers such as KOSMOS, Ravensburger, and other game publishers are always coming up with new, innovative game structures, which increasingly feature digital functions for tablets and smartphones as well. Strong revenues are also being generated from books for children and young adults. Toy manufacturers and retailers are tapping into the zeitgeist with products that incorporate learning and experimentation.
The product group at a glance
- All market leaders in this product segment exhibit regularly
- Big-name exhibitors showcase their books for children and young adults in Hall 10
- Located centrally, Hall 10 can be quickly reached from everywhere
Uri Sela, Co-owner, Yesod publishing company, visitor from Israel
I come to the Spielwarenmesse every year to meet international suppliers of learning aids with whom I have been working for many years. I take a look at their new products and at the same time I negotiate new contracts for the next year. Furthermore, I explore what other exhibitors have to offer to find out about new products and inventions. I regard the Spielwarenmesse as the most important platform for my business.
In this product group you will find
Children's games; Quiz games; Card games; Dice games; Jigsaw puzzles; Parlour games; Board games; Puzzles; Roleplays; Game accessories; Literature on games
Children's books; Juvenile books; Talking books; Painting books; Manga, comics; Bookmarks, bookends; Children's magazines; Learning and teaching material
Learning and Experimenting
Educational games; Experimental kits; Globes; Atlases
Posters; Paper, cardboard; Stationery; Calendars; Magnetic articles; Cartography
License articles, merchandising, sustainable toys and toys for people with special needs complete the product portfolio.
- Toy shops, mail order business, online shops, games shops
- Drugstores, supermarkets, department stores
- Food retailers, discounters
- Specialist media, trade publishers, booksellers, museum shops
- Games forums, game designers, game illustrators, game rental shops
- Decision-makers from all education sectors
- Social and public institutions, nursery/school outfitters
Trade in children’s and young adult literature is well positioned for the future. Many publishing houses are increasingly relying on multichannel offerings and expanding their consulting expertise. In general, customers respond well to links between brick-and-mortar retailing and online offerings. Fuelled by the positive development in recent years, further growth is expected in sales of children’s books. The toy trade is also reaping the benefits of children’s love of reading. With literature, read-aloud, colouring, picture and audio books, retailers are offering the target group a broad mix of products to complete their range.
When choosing between paper and digital formats, it’s worth taking a look at what consumers in individual countries want. There is a general affinity towards e-books and multimedia books in English-speaking countries, while the target group in Germany, one of the biggest markets, still tends to prefer the printed word. A trend towards digitalisation can be seen in the area of non-fiction and picture books in particular, where interactive elements that offer a special reading experience are popular. This segment in particular has been growing steadily in recent years.
- Francesca ErcoliProject Manager
- Tel: +49 911 99813-47
- Claudia HerzogSales Manager
- Tel: +49 911 99813-46