UNIQUE OPPORTUNITY TO TAP INTO NEW DISTRIBUTION CHANNELS IN THE TOY INDUSTRY

Lifestyle Products

Lifestyle Products

Fashion and accessories for children are an integral part in the toy retail and toy shops. As with many consumer goods, individual lifestyles and current trends are a decisive factor which toy customers purchase. With Lifestlye Products at the Spielwarenmesse® you have the opportunity to discover new contacts and markets for a promising product group.

 

The product group at a glance

  • Attractive add-on range for visitors to the Spielwarenmesse
  • Prominent placement at the exhibition site
  • A segment with a promising future: trend towards design in children’s bedrooms
Marion Korte, Owner, Mama & Co. Dress in Style, visitor from Germany

Smaller retailers in particular are going to find lifestyle an ever more important way of differentiating themeselves. It‘s really important to my business success that I attend the Spielwarenmesse to reposition myself and get new ideas for the future. Nowhere else will you find so many ways to discover new things in one place.

Marion Korte, Owner, Mama & Co. Dress in Style, visitor from Germany
Goddie Quaye, Sales Director, SANTORO, UK

It certainly has been a very well organised fair. It makes it unique because the world of toys is well established. It has a strong global market and we just think the lifestyle element will compliment the focus on toys and it brings an audience to Santoro that we have not really tapped into before. Buyers are certainly very diverse and different. There is a good cross section between the retailer, distributor, potential licensees, manufacturers, it’s very good.

Goddie Quaye, Sales Director, SANTORO, UK