Spielwarenmesse Digital

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Secure your ticket now for Spielwarenmesse Digital!

This awaits you

  • An extensive lecture programme with Toy Business Forum, LicenseTalks, exhibitor presentations and press conferences
  • Direct contact with exhibitors with appointment setting function and audio-video calls
  • Networking with other participants based on your interests

Companies, products, brands and licences


The exhibitors at the Spielwarenmesse and other purely digital exhibitors present themselves with digital company profiles. Use Spielwarenmesse Digital for your trade fair preparation. Discover and favour products, brands and licences and benefit from the diverse search and filter options.

Get an overview of the new products for the toy year 2022 and be inspired by trends and innovations. The integrated video conference and chat programme gives you the opportunity to contact exhibitors directly. 



Experience the Spielwarenmesse Digital programme live from 2 to 6 February 2022 or afterwards as Video on Demand. We bring you the Toy Business Forum, the LicenseTalks and other exciting expert presentations directly from the Spielwarenmesse to your screen via livestream.

Participants can discover new things and get inspiration for their assortment planning in diverse product presentations and workshops by exhibitors.

Special topics

You can get an overview of the special areas on site in the Spielwarenmesse menu item. There we present you with lively theme worlds. Discover products from the tried and tested special areas Tech2Play, TrendGallery, ToyAward and the small-series manufacturers. Don't miss the megatrend Toys go Green and our new special themes StartupArea, Service Provider Area with Future of Exhibition and the Insights-X Area.



Spielwarenmesse Digital offers you the kind of networking possibilities that you are used to on well-known business networks – with a key advantage: you benefit from the enormous reach of the world's leading trade fair for the toy sector. The industry worldwide is networked on a single platform that serves as the perfect venue for intensive dialogue with the global community.

  • Discover relevant contacts quickly and easily
  • Arrange in-person get-togethers at the Spielwarenmesse or virtual audio/video meetings
  • Take advantage of the various communication tools for private chats, group chats, audio calls and video meetings

Key data & tickets

Spielwarenmesse Digital 2022 is available from 19 January to 31 August 2022. The live programme takes place during the Spielwarenmesse from 2 February to 6 February 2022. Your Spielwarenmesse 2022 day ticket gives you access to the platform. Tickets are now available here.

Video tutorials

Click through the videos and get an overview of the functions of the new platform even before Spielwarenmesse Digital starts. From the home area to the exhibitor and product search to networking, everything is explained briefly and clearly.

And don't miss our Fit for Fair videos.

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After you registered successfully, you will see the home area.
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The navigation is on the left hand side and shows you all sections of Spielwarenmesse Digital.
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You can bookmark items that are interesting or relevant for you. These you will find at your favorites site.
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Exhibitors & Products

This section is an overview of all exhibitors, brands and products.
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Company profile

From the Exhibitors & Products section you can directly jump into the company profile. 
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The platform offers you the possibility to network with other people based on your interests.
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As an exhibitor you have access to the backoffice where you can manage your meeting requests and staff.

You would like to present your company and products as an exhibitor at Spielwarenmesse Digital 2022?