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Toy sales in 2020 varied by country due to different Covid-19 protection measures, geomarketing strategies, and sales channel developments.
Plush toys had a tough year in 2020, while other toy product groups boomed, during the Covid 19 pandemic. A track search for the reasons.
Learn more about toy manufacturers embracing the UN/ UNESCO Sustainable Development Goals for achieving more sustainability in the toy production.
Toy business in China witnesses a unique period of change. The sheer market size and the growing brand awareness are driving up China’s toy consumption.
Schedule of events relevant for the toy industry in April 2021.
Within 25 years Pokémon has become a pop culture phenomenon. Read more about the success story and celebrations planned in 2021.