Sustainability is important for the Swedish Toy Market

Sustainability is high on the agenda in most Swedish companies. Many organisations are at the forefront in incorporating sustainable strategies to their business and daily operations. This has an effect on the toy industry as well. The interest in sustainable toys is increasing every day, and the supply of sustainable toys is increasing along with it.

In the toy market, the customer demand for sustainable toys is clearly there, and we believe that this demand will increase. Customers are becoming more and more aware of the use of single-use plastic in packaging and are demanding companies to reduce their use of single-use plastic. There is also an increasing resistance towards plastic toys. Some pre-schools in the Nordics are working towards being plastic free.  

Long term goals

Today, the toy trade is overwhelmed with sustainable products manufactured with environmentally friendly materials and with improved durability. Companies are trying hard to create more environmentally friendly products. Look at Lego; their long-term goal is to create a zero-impact product, a good goal for a company selling plastic bricks. 

We want the kids of tomorrow to be able to play in a clean and beautiful world. To help make this happen, we need to reduce our environmental footprint. The more we use renewable resources and prevent a throw-away culture, the more we decrease our environmental footprint. Using less packaging and removing plastic are two things. Using recycled materials is another trend. We also see that many manufacturers are trying to address carbon emissions, water emissions, and their means of product transportation.

Striving for sustainability

Although sustainability is becoming more important across all industries, many companies are still struggling to create an extensive approach to contribute towards the betterment of society. Becoming sustainable involves hard work, perseverance, and the courage to break old traditions. Here, we can learn from the media group, foundation, and toy manufacturer Egmont, which has chosen to embed sustainability in its strategy and daily operations.

Egmont’s work with corporate responsibility and sustainability is based upon its foundation purpose, its values, and on a strong compliance culture. For more than 100 years, Egmont has contributed to the society around them; as an employer, as a media company, and via their charitable activities. 

In 2005, Egmont initiated the responsible supply chain scheme “Egmont Social Compliance Programme” to ensure that suppliers and business partners comply with the company’s Code of Conduct and the UN Guiding Principles. Since then, Egmont has continued taking actions towards reaching the UN Sustainable Development Goals. 

Encouraging customers

Sustainability has a high priority for Egmont. One example for this is the fact that they are working towards increasing the use of FSC-certified, sustainably sourced paper. They are also actively working towards reducing single-use plastics, for example by removing plastic wrapping on games and puzzles. Egmont also has a strong focus on sustainability in their transport and logistics area. They are working hard to make sure that all shipments run smoothly and in an environmentally friendly way, with the help of different initiatives and actions. 

Board game Bamse Sweden
Board game Bamse from Sweden

As a master storyteller, Egmont does not only focus on their own sustainability, but also on how they can encourage their customers and readers to become more sustainable as well. For instance, they have created a kid’s board game with the popular Swedish cartoon character, Bamse. The game, which is about farming and agriculture, has a dual purpose: to entertain and to promote knowledge around growing crops and vegetables.

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