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Baby and infant articles: What’s hot in 2022

A more demanding consumer
Baby sitzt im Kindersitz im Auto und lächelt

The purchasers of baby and infant articles are adults whose behaviour has changed in the last few years, as they have become more conscious of the issues of sustainability, more heedful of cleanliness and hygiene, and more demanding in terms of practicality, for instance by looking for products that meet more than one need while preferably taking up less space. Furthermore, consumers have become better informed thanks to social media and more exacting as to the nursery articles’ look and style. Products must be comfortable and handy, their colours no longer relate to gender, and their ergonomic design is expected to encourage the baby’s autonomy, while the support of closer body contact between parent and child is appreciated. Awareness of the topics of environmental protection implies preference for natural or recycled materials, more efficient and plastic-free packing, and a longer life-cycle of the products.

The Soft Book Donkey and Teddy fehnNATUR is a baby picture book with playful elements such as mirror, rattle and rustling paper
The Soft Book Donkey and Teddy fehnNATUR stimulates the senses of children through different surface textures and playful elements.

Eco-friendly solutions

Soft Book Donkey and Teddy fehnNATUR is a picture book for babies from birth on made of 100% organic cotton from renewable raw materials. The different textures and the included playing features like the mirror, rattle, and crinkly paper train the kid’s senses playfully. The book’s special shape invites to grasp and browse through. With fastening cords for at home and on the go. Previewed at Spielwarenmesse Digital, it will be available in the Summer of 2022. (Fehn

The Softtub from Tube of the World is a sustainably designed bath bucket shaped so that the baby is in the same position in it as in the mother's tummy
The sustainable baby bath Sofftub by Tube of the World gives babies a stressless bathing experience.

Softtub by Tube of the World is a sustainable baby bath where the baby is positioned like in the mother’s womb, thanks to its peculiar shape. Completely recyclable, easy to handle, small, and foldable, it covers 80% of the baby’s body and uses only 5 litres of water when bathing the baby, saving more than 75% of water consumption compared with other baby baths. One of the Top 10 Baby & Kind products (Germany) and nominated for the Dutch Baby Innovation Award. (Softtub / Tub of the World

The stroller from the Chicco collection Black Re-Lux combines the elegance of the color black with gold-colored eye-catching elements and recycled fabrics
Chicco’s stroller from the new Black Re-Lux capsule collection focuses on comfort, sustainability, and functionality.

Sustainability: recycled fabrics

Chicco’s new Black Re-Lux capsule collection pairs the elegance of the colour black with golden highlights and recycled fabric, combining style and sustainability. The seats of the Black Re-Lux strollers are made from 100% recycled twill, a fabric that is soft to the touch and ensures perfect comfort for the child, while the canopies are made from 100% recycled jersey with a 3D studded pattern, UV50+ solar protection and waterproofing. The collection currently includes the Best Friend Pro stroller (in the picture, 77% of fabric from 100% recycled polyester), the Best Friend Pro Light carrycot (62% of the fabric is 100% recycled polyester), the Goody Plus lightweight stroller (61% of fabric from 100% recycled polyester), and the Ohlalà3 lightweight stroller (63% of fabric from 100% recycled polyester). (Artsana / Chicco

The Veloce Lounge Modular combination stroller from Italian manufacturer Peg Perego is a travel system made of Seaqual® Yarn with bronze details
Peg Perego’s Veloce Lounge Modular travel system features innovative lightness and driving performance.

Peg Perego’s Veloce Lounge Modular is an exceptionally light “made in Italy” travel system which features a fantastic driving performance. It is only 51 cm wide and passes the elevator test with ease. It is now available in the iconic FIAT colour collection which matches superior style with sustainability. The special Seaqual® Yarn fabric is made with high quality polyester fibres obtained from marine plastic debris. Metallic bronze details emphasize the contemporary look. The travel system features a pram function with the Culla Grande bassinet, a 10.7 kg stroller with compact folding and roomy reinforced basket, and a reclinable i-Size car seat for newborns. (Peg Perego

The swivel car seat Mica Pro Eco from Maxi-Cosi convinces with an extra soft seat reducer and a surface made of breathable 100% recycled Eco Care fabrics.
The Maxi-Cosi Mica Pro Eco rotating car seat combines best-in-class comfort with planet-friendly innovation.

Comfort and safety

Built according to the highest i-Size safety standards, the Maxi-Cosi Mica Pro Eco rotating car seat, which can be used from birth to approximately 4 years, combines top comfort and eco-friendly innovation: It is the first sustainable product of the category, with the extra padded seat, soft baby inlay, and cover made with breathable 100% Eco Care recycled fabrics. For the best possible protection, it features G-CELL 2.0 Integrated Side Protection Technology, while the parents are assisted in using it by the FlexiSpin One Hand 360˚ Rotation and the Easy-In Harness. The ClimaFlow Temperature Regulation assures the child’s comfort while travelling. (Dorel

The Anoris T i-Size from Cybex offers more legroom, easy entry and ergonomic comfort
The Cybex forward-facing car seat Anoris T i-Size pays special attention to safety and maximum comfort at the same time. 

The Cybex Anoris T i-Size offers approximately 50% more protection than conventional forward-facing car seats thanks to its integrated full body airbag. The forward-facing seat enables direct eye contact through the rear-view mirror and offers considerably more legroom and easy entry into the seat. The car seat shell is designed to provide ergonomic comfort from about 15 months until the child is around 6 years old. Consequently, it can be used two years longer than conventional car seats. The Anoris T i-Size further protects the child’s sensitive head and neck with the Linear Side-impact Protection system. Nominated for the Dutch Baby Innovation Award. (Cybex)

Cleanliness and hygiene

The PurePail Classic and Go diaper pail system provides superior odour control without the use of added fragrance. When paired with Pure Pail 7-layer bags, which remain sealed while the lid is open to prevent escaping odour, the nursery is left smelling fresh and clean. The patented odour containment system allows more of the pail to be used for diapers. Classic holds 20% more newborn diapers while generating 34% less plastic waste than leading brands. The PurePail Go holds up to 12 newborn diapers, yet collapses down to 3.5 inches for easy travel and comes with a travel case that has a handle making it easy to carry on the go. 2021 BANTA winner (UK). (PurePail

The meditation mouse from Fisher-Price® invites you to cuddle with its embroidered face and plush and satin elements
The Meditation Mouse by Fisher-Price® helps to relax during the day and before bedtime.

For the child’s autonomy

The Meditation Mouse from Fisher-Price® introduces toddlers to guided meditation through physical prompts and breathing exercises to help children unwind during the day and before bedtime. This soothing plush mouse is the go-to calming cuddle buddy to help the little ones learn how to relax. It features 3 calming modes: a daytime relaxation session, a night-time soothing sounds mode, and a 3-part bedtime wind-down exercise. Ready for snuggling, this plush pal has an embroidered face and is made from a variety of soft and satiny textures. For toddlers and preschoolers from 2 to 5 years old. (Fisher-Price

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Want more news on baby and infant articles?

Until the end of August, you can find out more details about the participating manufacturers in the baby and infant product group at Spielwarenmesse Digital. Find out more about the latest innovations.

Spielwarenmesse Digital 

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