Toy market news

Amazon Prime Day, Target Deal Days lead the charge for summer inventory blowouts, and toys are included

From inventory shortages to backlogs of over-ordered goods, the supply chain challenges of the past year have moved the needle from one side to another as retailers struggle to balance the line between too little and too much.

With rafts of late deliveries showing up, including products that are either out of season or out of favor due to wildly shifting, pandemic-fueled buying patterns, retailers are ready to clear out inventory, and the big sales are about to begin.

As of this writing, Target, which recently said it had a whopping 43% more inventory on hand versus the same time last year, will start the party with Target Deal Days running July 11-13. The Bullseye says that this year’s event will feature up to 50% off hundreds of toys and games in addition to “show-stopping deals” across every category. Early deals are popping up daily in the Target app.

Amazon Prime Day returns July 12-13 for a 48-hour event that’s packed with savings. While Amazon has thus far leaned heavily into deep discounts on its device range and smart TVs (many at 50% off), the digital retail giant says that toys will be featured heavily in the sale event.

Walmart, which typically hosts overlapping sales events has yet to comment on plans for its own summer blowout. During its most recent earnings report, the company said that it was sitting on around 33% more inventory than last year.