Toy market news

Bluey expands in Italy and Greece

The new territories mark further expansion in EMEA for award-winning animation Bluey which has recently launched inIreland, Denmark, Sweden and France.

Produced by Ludo Studio and co-commissioned by BBC Studios and ABC Children’s, Bluey will air on Rai in Italy and ERT in Greece.The animation will make its free-to-air debut on 27th December in Italy on Rai Yoyo, the public broadcast service’s preschool channel. BBC Studios will also launch a new Italian language YouTube channel in January 2022 featuring clips and bonus content from the series.

Master toy partner Moose Toys will lead the product launch this coming Easter with its highly successful toy range via distributor Giochi Preziosi. Other products from partners including global publishing partner Penguin Random House will follow. Maurizio Distefano Licensing was recently announced as BBC Studios’ licensing agent for Italy.

In Greece, Bluey will air on public broadcaster ERT, with transmission dates to be confirmed shortly. BBC Studios is in the process of finalising the appointment of Partner Plus to act as licensing agent for Bluey in Greece and Cyprus, and Giochi Preziosi will also handle distribution of Moose Toys in Greece and Turkey.