Toy market news

Boti teams up with Goodmark for French distribution

The agreement will see such popular Boti brands as Battle Cubes and Dr Squish distributed to retailers in France.

Toy manufacturer and distributor Boti is teaming up with sister company, Goodmark Europe, to distribute its product in the French market.

Belgium-based Goodmark has a successful track record in launching multiple party and seasonal products in France. While celebrating its 10th anniversary with the most successful year since the company began, Nico Blauw, CEO of Boti, says the time is right to expand to France.”Together with our sister company Goodmark NV, French retail will soon get to see the first selection of brands that we bring to the market,” he said.