Toy market news

Brand Licensing Europe announces big name exhibitors for 2021 show

The first exhibitors have been confirmed for the in-person event at ExCel London in November, including Hasbro, Mattel and MGA Entertainment.

With just over four months until Brand Licensing Europe returns to ExCeL London, the show’s organiser has announced the first wave of exhibitors already confirmed to participate, covering a wide range of countries and categories from movie studios and animation to sports brands and gaming.

Confirmed exhibitors include Vivendi, Pokemon, WWE, The Smurfs, Magic Light Pictures, Crunchyroll, Asterix, Hasbro Consumer Products, Mattel Brands Consumer Products, Sanrio, Sega, MGA Entertainment, National Basketball Association, Gallimard Jeunesse, Science Museum Group and Aardman, amongst many others.

Brand Licensing Europe is officially sponsored by Licensing International, the industry trade association.