Toy market news

Brand Licensing Europe launches annual Country Spotlight initiative

Inaugural spotlight will be focused on France

Brand Licensing Europe (BLE), in partnership with industry association, Licensing International, is launching an annual Country Spotlight initiative to highlight a different European territory at the event each year. As Europe’s leading event for licensing and brand extension, BLE attracts exhibitors and attendees from more than 30 European countries and the Country Spotlight initiative enables a spotlight to be placed on each of these markets by bringing to the forefront their latest brands, trends and IPs.   

The initiative will start with a focus on France, where the licensing market in 2021 was valued at $6.7 billion, an increase of 2.6%, according to a Licensing International 2021 Global Licensing Survey. The focus will include an overview of the French market, delivered by Licensing International ahead of the event, in-depth previews of French brands, licensees and retailers participating at BLE, in-person networking at the French-themed Opening Night Party and the chance to meet with many exhibiting French brands and agents.

Attendees will also be invited to a drink reception hosted by BLE and Licensing International France at the Motul Cafe on Sept 20 to officially launch France Licensing Day which takes place March 2023 in Paris. Those wishing to find out more about France Licensing Day can register their interest by clicking here.