Toy market news

Camp launches e-commerce platform for kids to shop for gifts

Retail is evolving, and Camp is charging forward with a new platform that allows kids to shop safely online with a preset budget controlled by a parent or guardian.

The Camp Present Shop is being billed as “the first e-commerce platform where kids can safely shop online.” It’s designed for kids ages 3-12 and serves as a safe space to pick out and send gifts and custom cards for any occasion.

The Camp Present Shop is Children’s Online Privacy Protection Act (COPPA) compliant and simple to use. Grownups choose the event, set the budget, and enter the shipping and payment information. Then, kids are given a one-time code to start their shopping adventure in a digital environment where the established budget has been converted into digital coins. Camp’s mascot, Scout, guides kids through the game-like experience in which kids redeem their coins for presents before customizing a card that will be printed and packed within a custom gift box and shipped to the recipient.

Next week, Camp will begin running an ad campaign that takes a few playful shots at the retail giants of the past and present, including Toys “R” Us, FAO Schwarz, and Amazon.