Toy market news

Cardi B launches own fashion doll with new women-owned toy brand Real Women Are


The multi-platinum recording artist, Cardi B, has launched a limited edition fashion doll in partnership with Real Women Are, a new diverse and inclusive doll brand, in time to coincide with Women’s History Month.

Recognised as a female entrepreneur, Cardi B inspired and created the doll in her outspoken and confident likeness, partnering with the ground-breaking doll brand, Real Women Are that itself has been inspired by influential and impactful women of colour.

The new Cardi B doll was made available via an exclusive waiting list on March 5th for 72 hours. Fans and collectors who reserved the doll will be guaranteed a doll for purchase this July.

The partnership between Cardi B and Real Women Are represents a collection of firsts for the artist and the new brand. This is Cardi B’s first doll as she provided inspiration, led creative direction and was an integral part of the production process.

Meanwhile, Real Women Are is the first minority-women owned and led doll brand targeting women and girls of all ethnicities backed by the National Entertainment Collectibles Association (NECA), whose toy division was started nearly 20 years ago.

For both Cardi B and NECA, the launch of the Real Women Are brand is especially timely as Gen Z and Gen Alpha girls come of age in today’s cultural landscape that recognizes the need for diversity, inclusion and representation on an unprecedented scale.

Backed by toy and collectible juggernaut NECA, the Real Women Are brand is majority-owned and run by women of colour and the influential women who inspire the dolls themselves, called the Real Women Alliance. The goal of the brand and the Real Women Alliance is to provide dolls that celebrate powerful women and champion authenticity.

The Cardi B doll’s ensemble will be fashion-forward featuring on-trend contemporary designs. Her hair and make-up will reflect the latest in beauty trends. The doll will include additional wardrobe and accessories, which will be sold separately.

Future dolls from Real Women Are will offer dolls in various colors, shapes, sizes, and abilities.

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