Toy market news

Christian Ulrich discusses the launch of Spielwarenmesse BrandNew

By toybook.com

The coming toy fair season is looking a lot different than usual and with the annual Spielwarenmesse international trade fair in Nuremberg having been pushed from January to July, the organizers are working to leverage digital platforms in an effort to connect the global toy community, including exhibitors, buyers, and others. Spielwarenmesse BrandNew is a digital offering that will take place during the previously scheduled January trade fair dates.

In a shared exclusive Q&A presented by the International Toy Magazines Association (ITMA), Spielwarenmesse eG’s Director of Marketing Christian Ulrich explains the concept of BrandNew and what the organization hopes to accomplish.

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