Toy market news

Dan Dee International and Graco announce multi-year licensing agreement

Dan Dee International, a global leader in baby, pet, plush, and home décor products, and Graco, one of the world’s most recognised and trusted children’s products brands, have announced a new multi-year licensing agreement.

Dan Dee has plans to help expand Graco with an extensive line of innovative play, activity, storage, and functional baby products for at-home and on-the-go, set to launch in North America in 2023.

licensing.biz