Toy market news

Dan Dee signs global licensing deal with Viacom for Garfield

Dan Dee International and its affiliate, Animal Adventure, LLC, have joined forces with ViacomCBS Consumer Products to announce a new global licensing agreement for Garfield, the world famous lazy but loveable cat.

The launch of this new strategic partnership brings Garfield and Odie to fans around the world in the form of plush of all types. The product line features an extensive range of everyday, seasonal and animatronic plush, and Dan Dee will also develop an extensive range of pet products and home décor items.

The new collection of Garfield products will be available from autumn 2021.