Toy market news

David Bowie lands on Tonies platform with 1978 classical music recording of Peter & The Wolf

It’s happened. David Bowie has landed in the toy space thanks to the latest launch from the kids’ audio system, Tonies and the 1978 recording of the cultural icon narrating the double bill Peter and The Wolf/Carnival of the Animals.

Destined to take children on a musical adventure, the classical music Tonie will launch on June 9th this year, taking the form of the story’s Wolf, adorned with its own Aladdin Sane red and blue lightning bolt. The launch will introduce children to the sounds of both classical music and the pop icon, David Bowie.

The new Peter and the Wolf / Carnival of the Animals Tonie will play a double bill symphonic fairy tale as Bowie narrates the story of Peter and the Wolf, while the Philadelphia Orchestra brings it to life, followed by the Camille Saint-Saëns’ Carnival of the Animals.

The new releases from Tonies next month don’t end there, as the firm also gears up to release its new Monster Inc Tonie with a running time of 33 minutes and aimed at children aged three years old and upwards, and its Oi Frog and Friends Tonies with a running time of 35 minutes.