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Discreet Arts appoints President of new U.S. operation


Discreet Arts, a world-class animation studio headquartered in India, has opened a U.S. office in Burbank, California, with animation industry creative veteran, Steven Wendland, appointed as President. The announcement was made by Discreet Arts Founder & CEO Srikanth Pottekula.

Under the leadership of Wendland, Discreet Arts USA will focus on the expansion of the company’s  2D and CGI-animated work-for-hire services for children’s and family content, including film, television, gaming, apps for Android and iOS, and interactive publishing. Some of the many clients over the years include Technicolor, Anima Estudios, Titmouse, MEG Toys, Studio 100, 6 Point Harness, Telegael, WildBrain Studios, Byju’s, and Bento Box Entertainment. Wendland is also tasked to develop and produce original content, drawing both on current Discreet Arts-owned properties, as well as building a new IP slate.

Discreet Arts has produced dozens of series and films over the past ten years, and has invested in several of these, adding to its library of original content. Feature films include Top Cat Begins, Top Cat: The Movie, Ana and Bruno, Monster Island, Guardians of Oz, Norm of the North, and Captain Morten and the Spider Queen. Some of the many CG and 2D animated series include Wissper, Marco Polo, Tashi, Sabrina the Teenage Witch, Lalaloopsy, Tarzan and Jane, and Puppy in My Pocket.

Steven Wendland was Vice President of Animation and Head of Creative Development at Technicolor’s LA office until 2020. He was responsible for developing and overseeing new properties for the company, while working with a development team located in Los Angeles and London. Among the projects developed and produced under his guidance were Mark Drop and Jerry Leibowitz’s Atomic Puppet, as well as Tom Taylor and James Brouwer’s The Deep. He helped develop The Deep toyline with Simba Toys, as well as story editing a series of four chapter books of The Deep, published by Bloomsbury.

Prior to joining Technicolor, Wendland worked at Canada’s Mainframe Entertainment (later Rainmaker Entertainment). While at Mainframe, Wendland produced many projects, including direct-to-video movies and many animated television series, including Spider-Man – The New Animated Series for Sony and MTV.

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