Toy market news

Disney plans to close at least 60 Disney Stores in North America in digital shift

Mickey Mouse and friends are heading out of the mall

By toybook.com

The Walt Disney Co. revealed plans to accelerate its focus on building its digital retail business amid a plan to “significantly reduce its brick-and-mortar footprint.”

In a statement issued on Wednesday afternoon, the company said that it plans to close at least 60 stores in North America this year as it revamps its shopDisney platform to provide a wider range of products spanning the company’s vast portfolio of intellectual property (IP) and creates a more seamless connection to the Disney Parks apps and social medial channels.

Despite the fall in foot traffic for Disney’s mall-based stores, its partnership with Target appears to be growing. The company opened 25 Disney Store shop-in-shop locations in 2019 and that footprint has more than doubled over the past year. As of last fall, Disney Store in Target expanded to 53 locations and a digital footprint at target.com.

No word yet on which Disney Store locations will be closing or the timeline for their liquidation sales.

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