Toy market news

Former Disney exec tapped to head consumer products at Skydance Media

Skydance Media is accelerating its efforts in the consumer products space as it grows its slate of live-action feature films, TV projects, and animation.

The studio appointed Luis Fernández to the newly created role of head of consumer products in which he will lead retail, merchandising, and licensing partnerships for the company. Fernández previously spent two decades at The Walt Disney Co., most recently as senior vice president and central creative in consumer products and interactive media.

At Disney, Fernández led design strategy for franchises and divisions including Mickey Mouse, Disney Princess, Disney Animation, Disney Channel, Pixar, and Star Wars, in addition to overseeing merchandise for Disney Parks and Resorts.

Skydance Media’s upcoming slate includes collaborations with Paramount Pictures, including Snake Eyes: G.I. Joe Origins, Top Gun: Maverick, and future installments of the Mission: Impossible series. Skydance Animation recently entered into an agreement with Apple for distribution of the first two seasons of The Search for WondLa in addition to a pair of feature films: Luck and Spellbound.