Toy market news

FoxMind gets poppin’ with Canspan BMG as PR partner

The company behind the smash hit Go Pop! and Pop It! brands has a new public relations partner

FoxMind Group Ltd inked a deal with Canspan BMG Inc. under which Canspan will provide influencer marketing and editorial support to the company in addition to traditional PR services.

In 2013, FoxMind launched Last Mouse Lost/Last One Lost, the product that would kick off the “pop” fidget craze and eventually be rebranded as Go Pop! and Pop It!

FoxMind - which creates and distributes a wide range of toys and games that are rooted in STEM-related play - joins a growing lineup of international toy and game clients for Canspan BMG.