Toy market news

Funko increases seasonal presence in collaboration with Hallmark, Walmart

Over the past few years, Funko‘s increasing range of holiday-themed Pop! vinyl figures and other products have opened the doors to new opportunities to become a player in the seasonal category itself. Following news earlier this year that the Washington-based pop culture consumer products company inked a deal with Jakks Pacific’s Disguise division for a line of Pop! Masks for Halloween and beyond, Funko has a new deal with Hallmark for a range of holiday products coming to Walmart this fall.

Funko joins Hallmark’s 2021 ornament collection with a range of Pop! style depictions of characters from comics, movies, and TV, including Ghostbusters, Star Wars, Minecraft, Gremlins, Masters of the Universe, Marvel and DC, Harry Potter, and more. Additionally, Walmart will offer Funko x Hallmark wrapping paper featuring characters from The Office, Five Nights at Freddy’s, DC Comics, and more.