Toy market news

Global demand for anime ‘shows no signs of slowing’ as Crunchyroll details international licensing deals


The global anime brand, Crunchyroll, has detailed a full slate of licensing partnerships to span toys, collectables, board games, outdoor, and more, across its library of anime series, including the hit action series Jujutsu Kaisen, Bananya, and the Crunchyroll original series, The God of High School.

The new suite of deals will span both the US and international markets, including Europe and the UK.

Crunchyroll’s European office has secured key deals with partnerships including Captain Tsubasa, My Hero Academia, One Punch Man, JoJo’s Bizarre Adventure, and Great Teacher Onizuka, among others.

Crunchyroll’s latest round of international and domestic licensing partnerships will see Bananya grant Buffalo Games rights for puzzles and Japanime for board games, while Black Clover was signed to Japanime Games for board game and Tsume Art for figurines.

Burn the Witch was recently granted to Kitsune Statue for figures and statues, Cardcaptor Sakura was signed by Fukuya USA for plush, while Jujutsu Kaisen was signed to Zumiez for skateboards and accessories.

The God of High School the Crunchyroll Original series animated by MAPPA was granted to GB eye for beverage, housewares and home decor, while the Junji Ito Collection, the spooky selection of stories from legendary horror manga artist Junji Ito, was recently granted to Pyramid International for stationery and home decor.

European specific deals have also been closed for Captain Tsubasa – The football phenomenon that recently won the Licensing International France award for the best collaboration – which is now partnering with Barrado Toys for plushies for France and Spain and with Funko forPop! figures.

My Hero Academia, the hit superhero franchise will extend current products range with Studio JG for stationery and accessories in Poland, Barrado Toys for plushies for France and Spain, Jacob Company for back to school accessories, Rhinoshield for phone accessories and Aymax for homeware for Benelux.

One Punch Man was recently granted to Indiego Distribution for apparel in the UK, while JoJo’s Bizarre Adventure is now in partnership with Bioworld for apparel.

Crunchyroll’s global consumer products team provide anime fans worldwide with the best in fashion, home goods, lifestyle and more, managing rights for more than 350 anime series for more than 100 licensees.

The platform currently serves more than 100 million registered users and four million subscribers in more than 200 countries and territories. Crunchyroll’s robust online community also includes more than 50 million followers across social media.

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