Toy market news

Global Trademark Licensing drives into Scania representation

Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has been appointed to represent Scania, the well-known provider of transport solutions including heavy lorries, trucks and buses. GTL is developing a cross-category global consumer products offering across all major toys, collectables and lifestyle categories, with a particular focus on kids’ mobility products.

GTL has already secured an array of licensees for Scania, including new global toys and collectables licensees WSI Models B.V, Tekno B.V, Mattel Inc and Herpa.