Toy market news

Goliath acquires Fun Promotion from Toi-Toys International

Toi-Toys says the sale of the company was driven by its desire to focus more on its own brand products while Goliath says it will launch a range of products under the Fun Promotion portfolio.

Fun Promotion, which was acquired by Toi-Toys International only last year, has now changed hands again after being sold to Goliath.

The company has been creating innovative novelty toys for kids of all ages since 1978 and is best known for the creation of Magic Twisty – a product that to date has sold over 20m units in over 30 countries. Other successful product launches include Ztringz – the rainbow rope, Skippy Dance, Super Balloon and many more.