Toy market news

Hamleys’ global expansion plans eye Indian market

Owner Mukesh Ambani hopes to quadruple Hamleys outlets in India and increase the store estate in Europe, South Africa and China

The chain is seeking to reinvigorate the Hamleys brand, after failing to make a profit for a number of years. Ambitious plans are in place to quadruple its outlets in India to more than 500 in three years. The region has been identified as a main growth market, and will round out planned growth in the European, South African and Chinese markets.