Toy market news

Hasbro teams up with NFL and NFLPA for Starting Lineup deal

The collaboration will bring NFL players to Starting Lineup beginning in 2023

Hasbro has announced its new licensing agreements with the National Football League (NFL) and National Football League Players Association (NFLPA) as part of the re-launch of the sports collectibles brand Starting Lineup. Sports fans and collectors can add the biggest names in the NFL to their collection. Pre-orders will open in 2023 exclusively on Hasbro Pulse and across the Fanatics
network of online sites
, including

The Starting Lineup brand developed a massive following by bringing sports enthusiasts figures of their favorite superstar players for over a decade. Fans can look forward to highly articulated 6” scale action figures based on the actual likenesses of NFL players joining the lineup and will also include an exclusive, officially licensed NFL player trading card.