Toy market news

HTI extends JCB portfolio with introduction of My First JCB

HTI has added My First JCB to its 22-year strong licensing partnership with the world-renowned digger brand.

Under the Teamsterz brand, HTI has been recreating high quality replica toys of JCB machines for the 5-10 year-old market since 1999. From autumn/winter 2022, the company will also be providing JCB toys, with bright colours and fun characters, for the pre-school market by adding My First JCB to the existing portfolio.

toyworldmag.co.uk