Toy market news

Hunter Products taps Canspan to help expand into North America

Hunter Products is setting its sights on North America

Canspan BMG has been selected as the North American agency for Australian toy company Hunter Products. The two will partner to launch a variety of toy releases into the North American toy market, including Hunter Products’ newly released Big, Big Baby.

Moving forward, Canspan will also represent Hunter Products as its public relations partner. Canspan will provide influencer outreach and activations, as well as publicity and editorial services.