Toy market news

Kroeger, Room Copenhagen ink North American distribution deal for Lego, Crayola Storage Solutions

Beginning March 1, Toronto-based Kroeger Inc. will offer a full range of colorful - and creative - storage solutions inspired by Lego and Crayola.

Under a deal with Room Copenhagen, Kroeger has been granted “near-exclusive” distribution rights for the company’s products. Kroeger says that it plans to extend the reach of Room Copenhagen’s product line - which includes Lego storage boxes shaped like bricks and Mini Figure heads and wall hangers and storage tubs shaped like Crayola crayons - to retailers across specialty, mid-tier, mass, and digital channels.

Kroeger’s current distribution portfolio includes products from Basic Fun!, Big G Creative, GUND, Mattel, Spin Master, and more.