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LEGO expands its Nintendo partnership to bring Luigi into the LEGO Super Mario universe

Super Mario’s often-forgotten brother, Luigi, is stepping out of the shadows and into the LEGO Super Mario universe as the toymaker extends its partnership with Nintendo to unveil the LEGO Super Mario Adventures with Luigi Starter Course.

Featuring an interactive LEGO Luigi figure, this is the latest extension of the popular LEGO Super Mario product line that tipped best-seller lists last year. Based on a traditional LEGO brick product, the LEGO Super Mario play experience allows kids to freely build Super Mario courses and bring their Mario and Luigi figures to life.

LEGO Luigi will boast the character’s recognisable personality, unique voice, and in one LEGO plate taller than LEGO Mario, staying true to Luigi’s look and traits.

Similar to the Adventures with Mario Starter Course, this new set is an additional entry point to the world of LEGO Super Mario and is compatible with the Mario Starter Course, all Expansion Sets, collectible Character Packs and Power-Up Packs. Built with the same technology as his brother, LEGO Luigi comes with a colour sensor, LCD screen to display many different reactions to movement, and a speaker that plays iconic sounds and music from the Super Mario video game series.

When moving LEGO Luigi from the Start Pipe to the Goal Pole, players can earn digital coins in real-life level-play by helping LEGO Luigi complete a spinning seesaw challenge, interacting with the new Pink Yoshi and defeating Boom Boom and a Bone Goomba.

The Adventures with Luigi Starter Course includes brown-colored bricks signifying the Tower biome that will trigger a new sound from LEGO Luigi and a ? Block designed to offer exciting extra rewards. The LEGO Super Mario product line offers a unique play experience in which players will get instant feedback for creative ways to build and play.

The 280-piece Adventures with Luigi Starter Course can be built, rebuilt and combined with all other LEGO Super Mario sets in many fun ways to create new LEGO Super Mario worlds. The free LEGO Super Mario app, developed by the LEGO Group, is compatible with all LEGO Super Mario products and keeps track of scores to encourage continuous rebuilding.