Toy market news

Licensing community mourns the loss of Bill Burke

Burke was a global licensing veteran that joined Licensing International as senior vice president of marketing and communications this past February after spending more than 13 years leading global marketing, retail, international licensing, and licensing operations for brands including Star Trek at ViacomCBS Consumer Products.

Prior to his work at CBS Consumer Products, Burke developed strategies for brands including Thomas the Tank Engine, Bob the Builder, Barney, and The Wiggles at HIT Entertainment. He previously developed licensing partnerships for Sesame Street and Dragon Tales at Sesame Workshop.

Burke is survived by his wife Patty, daughter Erin and son Ryan. Burke was just 55 years old.