Toy market news

Licensing Expo reveals next wave of exhibitors

Licensing Expo - the world’s largest licensing trade show - is shaping up to be one of the most exciting, toy-centric trade shows in years.

The event returns to the Las Vegas Strip from May 24-26, 2022 when the Global Licensing Group and Licensing International open the doors and reunite the licensing community at the Mandalay Bay Convention Center (MBCC) following a two-year, pandemic-fueled hiatus.

This week, another raft of exhibitors have joined the party, including Sesame Workshop, Genius Brands International, Moonbug Entertainment, Riot Games, Amazon Studios, and Netflix alongside MLB Players, The Coca-Cola Co., La Panaderia, United Talent Agency, and others.

New and notable registrants include Build-A-Bear Workshop, Jakks Pacific, Rubies Costumes, Amazon, Kohl’s, Hallmark, Hot Topic, and others.

More than 230 exhibitors are booked for the event. Other toy industry players setting up shop include ADK Emotions NY (Beyblade), Crayola, Funko, LEGO, NECA, Paramount, The Pokémon Co. International, Sanrio, SEGA of America, Spin Master, Warner Bros., WHP Global (Toys “R” Us), WWE, and many others.