Toy market news

Lionsgate partners with IMG to expand global consumer product offerings

Lionsgate, the studio behind some of the world’s most iconic movie and television franchises, has announced it has appointed licensing leader IMG as its new and exclusive global agency for consumer products.

In a multi-year agreement, IMG will work with Lionsgate to develop and expand strategic, multi-category consumer product programs for its blockbuster feature film franchises, including upcoming iterations of John Wick, The Hunger Games, Dirty Dancing, Expendables, and more. They will also focus on Lionsgate’s rich catalogue of television properties including Mad Men, Power, Orange is the New Black and Weeds. Lionsgate partners with Millennium Media on The Expendables franchise and Twisted Pictures on the Saw franchise.

This new partnership comes as Lionsgate’s Consumer Products business strategically merges with its Global Live, Interactive, and Location Based Entertainment into the newly-formed Global Products and Experiences. The combined divisions will be run by Executive Vice President & Head of Global Products & Experiences, Jenefer Brown. By uniting all of these businesses into one segment, the studio will be well positioned to provide global audiences with unrivaled products and experiences across its iconic franchises. Brown will report into Jen Hollingsworth, Chief Operating Officer of the Lionsgate Motion Picture Group.

anbmedia.com