Toy market news

Mattel names Josh Silverman global head of consumer products and chief franchise officer

A veteran of the Mouse House is stepping into a new role with the maker of Barbie and Hot Wheels

Mattel Inc. appointed Josh Silverman to serve as global head of consumer products and chief franchise officer, effective September 1, 2022. Silverman joins Mattel from The Walt Disney Co. where he spent more than a decade in its consumer products division. In his new role, Silverman will oversee global consumer products licensing, franchise management, retail development, as well as publishing, live experiences, and location-based entertainment.

Silverman began working for Marvel Entertainment in 2001 and joined Disney when it acquired Marvel in 2010. Through successive promotions, he took an increasingly larger role in shaping the company’s licensing business, third-party retail, and other efforts.

Silverman will replace the outgoing Roz Nowicki, who joined Mattel in November 2020.