Toy market news

Mattel names Ruth Henriquez Head of Consumer Products for EMEA

Mattel has announced the appointment of marketing veteran Ruth Henriquez as Head of Consumer Products for the EMEA region. In this role, Henriquez will oversee the entire consumer products portfolio across all Mattel IP brands, as well as further integration of the CP division into franchise marketing.

Henríquez has had a successful decade at Mattel EMEA with expert knowledge across the company’s portfolio, having worked on every Mattel brand both at local and regional level.

She joined the Mattel finance department in 2011 before moving into marketing and heading up marketing teams in both Italy and the Iberia region, where she successfully accelerated the business in both her appointments. In her most recent role, where she relocated to the UK, she was Marketing Director for EMEA Infant and Preschool Brands including Fisher-Price, Thomas & Friends and Fireman Sam.