Toy market news

Michael Jaffa promoted to COO of Genius Brands


Genius Brands International, a global brand management company that creates and licenses multimedia entertainment content for children, announced the executive promotion of Michael Jaffa to Chief Operating Officer from his previous role as General Counsel & Senior Vice President of Business Affairs. The announcement was made by Genius Brands’ Chairman and CEO Andy Heyward, to whom Jaffa continues to report.

In his new role as COO, Jaffa will be responsible for overseeing the business operations of production, consumer products, global distribution, as well as legal, human resources and the diversity divisions.  Additionally, he will continue to oversee the business and legal operations of the Company’s digital channels, Kartoon Channel! and Kartoon Classroom!, while retaining his responsibilities as General Counsel.

Prior to joining Genius Brands as General Counsel & SVP of Business Affairs, Jaffa served as Head of Business Affairs at DreamWorks Animation Television and was responsible for all studio business and legal affairs matters, including the negotiation and drafting of hundreds of development, production, acquisition, talent, digital and music agreements. Previously, he was the Vice President of Legal & Business Affairs for Hasbro Studios, working directly with Hasbro Studio’s President, CFO, and General Manager to help create programs and launch strategy for a new studio and related network. Jaffa has also represented various clients, including Sony Pictures Animation and MGM Studios.

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