Toy market news

Miraculous names licensing agent for Central America

ZAG continues to grow its Miraculous - Tales of Ladybug and Cat Noir property in Latin America

The studio announced that Mon Entertainment will oversee licensing and merchandising activities for Miraculous in Central America (Panama, Costa Rica, Honduras, Nicaragua, Guatemala, El Salvador, and Belize), Colombia, Ecuador, and the Dominican Republic.

ZAG has also tapped Boing for Latin American distribution of the Miraculous toy line developed by ZAG Labs and Playmates Toys, launching in spring 2022; meanwhile Continente will handle distribution in Colombia.

The toy line first debuted in the U.S. in 2021, selling out within hours on Target.com, Walmart.com, and Kohls.com; it arrives in American brick-and-mortar stores this month.

anbmedia.com