Toy market news

New 2021 dates announced for Licensing Expo and Brand Licensing Europe

Both events will benefit from in-person and online experiences


The Global Licensing Group, a division of Informa Markets and event organisers of leading global events Licensing Expo and Brand Licensing Europe, has announced its 2021 dates and an innovative new event format.

Licensing Expo will take place live and in-person at the Mandalay Bay Convention Center in Las Vegas, Nevada on 10th-12th August. Accompanying the tradeshow is an online event, which will be held two weeks later on 24th-25th August.

Brand Licensing Europe, meanwhile, will take place live and in-person at Excel London on 17th-19th November 2021, with an online event also following two weeks later on 30th November to 1st December 2021.

An official statement reads: “2020 has proven that the need to meet and connect face-to-face is paramount, however the flexibility and convenience of an online event setting is also useful to the business of brand licensing, particularly in terms of fostering IP exploration, new connections and thought leadership.”

The Global Licensing Group says the shift to a multi-platform format will blend the best components of in-person and online to create an enhanced experience for all participants, no matter their circumstances or location. Supported by a robust online platform, exhibitors and visitors will have access before, during and after the events to schedule and host meetings, enjoy on-demand content and thought leadership, and search and discover the widest range of properties available for licence anywhere in the world.

The Las Vegas and London events will be organised in accordance with Informa’s AllSecure health and safety standards, which have been designed to ensure all participants can attend events safely and with confidence. AllSecure practices are comprised of learnings and best-practices from across the leading trade event companies around the world, in accordance with the World Health Organization (WHO) recommendations, to create physical environments that meet industry standards for gathering.

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