Toy market news

Peppa Pig theme park to open at Legoland Florida


Opening in 2022, the Peppa Pig theme park will have rides, interactive attractions, themed playscapes and water play areas.

Hasbro has announced that it has partnered with Merlin Entertainments to create a Peppa Pig theme park at the Legoland Florida Resort. The park is expected to open in 2022. The move comes as Hasbro evolves its burgeoning pre-school portfiolio which now includes poular eOne charcters Peppa and PJ Masks, as well as newly developed properties.

As well as a number of rides, interactive attractions, themed playscapes and water play areas, the stand-alone park will also feature live shows and meet and greets with Peppa and her friends for guests to enjoy.

Hasbro is expected to provide more details about the rides and attractions within the park later this summer. The company has already confirmed that the park will be separately ticketed from Legoland and open year-round. The theme park will have annual passes available as well as inclusive passes that grant admission to Legoland’s theme park and water park, as well as other regional attractions from Merlin Entertainments.

Read more