Toy market news

PlayMonster acquires Ann Williams Group

Toy and game company PlayMonster has acquired Michigan-based craft and activity kit manufacturer Ann Williams Group, bringing brands like Craft-tastic, Loopdedoo, Loopdeloom, Craft Crush, and Sticker and Chill into PlayMonster’s portfolio.

The acquisition allows PlayMonster to expand its presence in the craft and activity category, complementing the company’s other activity toy products Spirograph, Colorforms, Latchkits, and Face Paintoos, among others.

Ann Williams Group has sold its kits through Target, Nordstrom, and Michaels, as well as several specialty and independent retailers. Its products span activities from sewing to jewelry-making to designing room décor.