Toy market news

Raft of new and renewed partnerships signed for Nick Jr. favourites

ViacomCBS Consumer Products UK has announced a clutch of partnerships for its Nick Jr. pre-school properties Pinkfong Baby Shark, Paw Patrol and Blue’s Clues.

The deals for Pinkfong Baby Shark (created by SmartStudy), Paw Patrol (produced by Spin Master Entertainment) and Blue’s Clues & You! span all categories from apparel to toys and reflect a buoyant year for the company’s consumer products business, with the UK delivering strong double-digit year-on-year growth.