Toy market news

Rubber Road extends partnership with Warner Bros Consumer Products

Pop culture specialist Rubber Road has announced a continuing partnership with Warner Bros. Consumer Products to produce merchandise inspired by some of the biggest, most iconic global entertainment franchises under its design arm, Numskull Designs.

Rubber Road has been working with WBCP since 2018 and has launched official merchandise inspired by Lord of the Rings, Friends, DC properties including The Suicide Squad and Wizarding World, and horror properties including The Lost Boys, It and The Exorcist. Characters from these franchises have been made into TUBBZ Cosplaying Collectibles, with Lord of the Rings being the biggest collection featuring 16 characters, available now for purchase. Other licensed lines include gaming lockers and Christmas jumpers.