Toy market news

Schleich USA has the strongest year of growth to date in 2021

Schleich USA has announced that 2021 was its strongest year of growth to date. With 20% YOY growth globally and 39% in the North American market, growth in the US and Canada outpaced the brand’s core German market. Brand growth also outpaced the US toy industry, which grew 13% in 2021. Schleich USA attributes this growth in part to an emphasis on engaging consumer marketing backed by deep retail support.

Success in the Canadian market also contributed to the company’s growth. Schleich saw a huge surge in Canada, a precursor to the launch of the brand’s Canadian online shop, expected to go live in March, and new Canadian flagship store partnerships, planned throughout 2022.