Toy market news

Senior Warner Bros. Consumer Products execs to kick off opening keynote at Licensing Expo Virtual 2021

Licensing experts will address free virtual event on topics such as the power of super fandom to enhancing collaboration and in-store retail

Two key leaders from Warner Bros. Consumer Products will kick off the first day with the opening keynote of the free-to-attend Licensing Expo Virtual, in partnership with industry trade association Licensing International, set for August 24th-26th.

Pam Lifford, president of WarnerMedia Global Brands and Experiences, and Robert Oberschelp, senior vice president, Global Franchise Management and Brand Product for Warner Bros. Consumer Products, will deliver the address entitled Unlocking the Fan Power of Global Franchises, moderated by License Global’s content director Amanda Cioletti.