Toy market news

Silvergate Media announces Warner Bros. Discovery’s HBO Max and Cartoonito partnership for Octonauts in Latin America

In a landmark pan-regional deal Octonauts to launch on Cartoonito and HBO Max; toy launch to come in Fall 2022

Silvergate Media is proud to announce that Warner Bros. Discovery’s preschool channel Cartoonito and streaming platform HBO Max have secured the rights for the acclaimed animated series Octonauts in Latin America.

Octonauts Series 1-3 will be available to watch on Cartoonito and HBO Max in neutral Spanish (Latin Spanish) and Brazilian Portuguese later in the year. Silvergate will also launch local language Octonauts YouTube channels in the Latin American region building on the success of the Spanish language Octonauts YouTube channel, which is consistently a top 3 Octonauts channel worldwide.

These new launches form the next steps in SIlvergate’s strategy to expand the Octonauts brand in the Latin American region and build on a strong fanbase.

A robust consumer products programme is being planned with Octonauts toys from global master toy partner, Moose Toys, launching in Mexico in 2022 with the wider LatAm roll out to follow in 2023.

“We’re thrilled to announce this latest agreement with Warner Bros. Discovery,” says Ron Allen, EVP Commercial. “The partnerships with Cartoonito and HBO Max as well as expanding with dedicated YouTube channels will strengthen our fanbase further and pave the way for future  growth in this region.”