Toy market news

Simon Philips joins board of entertainment at Falcon’s Beyond

Simon Philips, one of the licensing industry’s most accomplished executives whose visionary approach to brand building has helped shape the strategic direction of some of the world’s most iconic franchises - from Disney, Pixar, Star Wars, and Marvel, to CoComelon, Pokémon, Teenage Mutant Ninja Turtles, and Yu-Gi-Oh - has joined the board of Falcon’s Beyond Global, LLC. His unparalleled expertise will help drive the unique entertainment and consumer product synergies at the vertically-integrated experiential entertainment powerhouse - now deploying its 360° IP Expander model around the globe.

Among his many accomplishments, Philips served as president of Marvel Entertainment International, where he was a member of the leadership team that helped build Marvel into a retail powerhouse and pave the way for its sale to Disney. He later became Executive Vice-President & General Manager, The Walt Disney Company, Europe, the Middle East & Africa, where his strategic approach to bringing to life iconic brands from across the Disney, Star Wars, Pixar, and Marvel portfolio through licensing generated over $16 billion in annual sales. Philips currently serves as Managing Director, Global Consumer Products at Moonbug Entertainment, the company behind such red hot digital-first properties as CoComelon, Blippi, and many others.

Now, Philips said, he sees an exciting shift in the way content is consumed and engaged with by kids and wants to take his know-how to Falcon’s Beyond as it leads the industry into the future. That shift? A 360° engagement with story across the entire transmedia spectrum.

Philips joins the board on the heels of Falcon’s most recent announcements of forthcoming groundbreaking projects in the entertainment and hospitality sectors. In September 2021, Falcon’s announced Curiosity Playground, a new experiential edutainment venue that will bring to life multiple iconic properties, such as Dinosaur Train, SuperWHY!, Odd Squad, and Wild Kratts. In December 2021, Falcon’s and global hotel company Meliá Hotels International announced its plans to develop a world-class theme park and premier entertainment, dining, and retail destination in Punta Cana, Dominican Republic. As part of the investment, Meliá Hotels International also revealed plans for significant renovations and enhancements for two leading Paradisus resorts at the destination – Paradisus Punta Cana and Paradisus Palma Real.

anbmedia.com